Jonathan Switcher, an unemployed artist, finds a job as an assistant window dresser for a department store. When Jonathan happens upon a beautiful mannequin he previously designed, she springs to life and introduces herself as Emmy, an Egyptian under an ancient spell. Despite interference from the store's devious manager, Jonathan and his mannequin fall in love while creating eye-catching window displays to keep the struggling store in business.
Although Jason works as a department store clerk, he is also a reincarnated prince. Long ago, his beloved Jessie was snatched away from him by an evil wizard who used his powers to transform her into wooden statue. Now Jessie is in Jason's department store as a mannequin. When he encounters her, she awakens from her thousand-year sleep. They quickly revive their romance, but the evil wizard has been reincarnated as well, and he's up to no good.
In this MGM Colortone Musical short, a department store custodian who overindulges in drink sees the mannequins in the store's display windows come to life.